that one time social media produced and created a play

I've been doing theatre for about twenty years. Scary thought, huh? In that time, I've been very fortunate to have had a lot of good day jobs, but none as fun as social media strategist for my day job Catalyst Ranch. In the year and a half I've been working with social media, I've learned a lot and had a great time. I've grown accustomed to my worlds crossing. Actor A will be a creative consumer for Ideation Group B who is holding their meeting at the Ranch. Actress C dated Actor D in Production E and now we're working on Show F together. No big whoop. But I never thought that social media and theatre would cross significantly. All I've ever seen any theatre use their social media accounts for is blasting ticket specials and promoting their shows. Sure, you'll get some audience interaction on Facebook pages. Some. But ultimately, no theatre group (in my radar) was using social media for anything groundbreaking or innovative. Until last week.

Last Wednesday, I was working at my desk, minding my business. In the white noise that is my Tweetdeck, I see a retweet from social media maven Sue Koch from social media maverick Tim McDonald. We'd all met at a social media luncheon with the Tekkite Group a month ago. What was Tim up to? His company Zaarly was partnering up with the Filament Theatre Ensemble to create a play in 36 hours. It gets better. Not only would they create a play in 36 hours, they would source the content and title through social media channels and use Zaarly (and some extent Twitter) to produce the show. That's right, all props, all costumes, all set pieces were going to be sourced completely through social media. As a passionate theatre artist and social media geek, I HAD to catch this story.

I followed the happenings on Twitter, following #sustain36. I knew when they'd chosen their title. I knew when they were rehearsing. I knew when the Alderman came by to visit. Through Zaarly I knew that they were in need of a red tie, which I happened to be wearing, so I brought it with me. You can still follow the #sustain36 convo on Twitter and it's pretty cool.

The energy when I arrived at the storefront in Portage Park was pretty electric. I'd seen Filament do Sarah Ruehl's Eurydice last season, so knew that their aesthetic was one of true collaboration and sustainability. The artists excitedly rehearsing and rewriting, the social media folks running a tight ship behind the scenes...I mean, I'd never seen so many smart phones and Macbooks out in my life. It was pretty sweet.

What impressed me most was how they utilized the space. They really worked with the architecture of their found enviornment and maximized the artistic potential of it. I won't go on about it too much, as you'll see the full story below. Just know that it was one of the coolest artistic events I've ever experienced. And I hope it happens again real soon.




Bonus video
One of my favorite scenes from the night. More footage coming soon!